Valeria Garnica May 2020 On Wednesday April 29th, Aurum Cosmetics hosted Beauty Bosses in Berkeley, another one of their legendary events. As per usual, the turnout was fantastic, the panelists were enthusiastic and the event was organized to a “t”. The purpose of the event was to invite our members and the UC Berkeley student …
Careers in Beauty: Margaret Park
Valeria Garnica April 25, 2020 I have always admired beauty. It was freeing, empowering. I loved researching brands and deepening my knowledge on products, trends, the market, the industry. When I joined Aurum, I discovered that beauty has been a true passion of mine. All along I wanted to contribute to the industry that helped …
Cosmeceutical Products
Jhanvi Patel April 13, 2020 “Cosmeceutical” combines drug ingredients into a cosmetic product or vice versa. It falls into the grey area where it is not a part of any one category, but classification plays a very important role in their identity. If “a product visibly reduces signs of aging,” it is implementing a cosmetic …
Cosmetics and Recession: The Lipstick Effect
Jhanvi Patel April 5, 2020 A recession is a business cycle contraction whereby there is a general decline in economic activity in a country or in the global economic system as a whole. Recessions are trying, difficult to navigate, and typically have far-reaching implications for the functioning of the world economy as a whole, affecting …