February 22th, 2023 There is much discussion around the benefits of small versus large business formulation. Yet both are critical aspects of the industry that keep cosmetics and makeup companies updated, afloat and modern. Support small businesses! This is a headline that has taken over the media in recent years. Small businesses and formulation are …
February 15, 2023 In recent years, there has been so much controversy, debates, and concerns about many ingredients used in the cosmetics, skincare, and hair care industries. Now we see stores label products as “CLEAN”, but what does “CLEAN” actually mean? Products that are labeled as “CLEAN” have a long list of ingredients that are …
November 6, 2022 Something I’d like to talk about this week is innovation in the beauty industry. I feel that the intersection between the tech industry and the beauty industry is not talked about enough. We always hear about new beauty brands being launched or what products are trending, but there isn’t as much buzz …
April 11th, 2022 Cherry Blossom Inspired Makeup Collections for 2022 One of my favorite things about spring is that it is cherry blossom season! To celebrate, many brands, such as Starbucks in Japan, are notorious for coming out with the cutest yearly sakura inspired collections. Thankfully, makeup brands in the U.S. have stepped …
To understand the title first, Sugar Cosmetics is an Indian startup that rapidly increased its presence in the offline market. A husband-wife duo maintains this cosmetic startup. Series C funding aims to prepare a company to be acquired, go public on the stock market, or undergo significant expansion. It is usually the last stage of …
When I say beauty for all, I mean it. In today’s world, “all” comprises justice for the environment, for people, and the product developed as well. Technology has not only made our lives simpler and faster but has also brought all these aspects together. One of the best examples of such technology is Perso by …
Valeria Garnica April 25, 2020 I have always admired beauty. It was freeing, empowering. I loved researching brands and deepening my knowledge on products, trends, the market, the industry. When I joined Aurum, I discovered that beauty has been a true passion of mine. All along I wanted to contribute to the industry that helped …
Jhanvi Patel April 5, 2020 A recession is a business cycle contraction whereby there is a general decline in economic activity in a country or in the global economic system as a whole. Recessions are trying, difficult to navigate, and typically have far-reaching implications for the functioning of the world economy as a whole, affecting …
Jhanvi Patel March 6, 2020 As a community built on the principles of varying cultures and entertainment, the Bay Area wears its cosmopolitan status with pride. The innovations and fast-paced nature have continued to shift the tides of mainstream America. Cosmetics have been gaining in the innovative spotlight in the past few decades, and technology, …
