I became acquainted with The Ordinary in my sophomore year of college, and let me tell you, I’ve been hooked on this high-quality, inexpensive, highly effective skincare brand ever since! There is a huge variety of products to explore with them, but after nearly three years of use, I have found three tried-and-true favorites that …
Sharks in Your Sunscreen
Jhanvi Patel April 10, 2020 Lurking in many of your favorite beauty products are sharks. Yes, you heard it right. Sharks hide in our cosmetics, medicinal supplements, and food. Every year approximately 100 million sharks are brutally killed in order to be exploited for human needs and greed. The majority of these deaths can be …
How To: Maintain a Beauty Routine in a Pandemic-Ridden World
Gwyneth Hutchinson April 7, 2020 Times are tough. Everyone is at their wits end, be it from self-isolating, from worry, or from concerns about your health and that of those you love. We are living through a literal pandemic, and while beauty may seem trivial, it is part of what keeps me sane. I think …
Beauty Zoom Date Idea
Valeria Garnica April 6, 2020 Things seem to be getting progressively worse. COVID-19 has affected our global population immensely, and with good reason, it is the only subject that we seem to talk about. The media is constantly flooding us with information regarding medical advice, financial difficulties, death tolls — it’s truly exhausting, I know. …
Cosmetics and Recession: The Lipstick Effect
Jhanvi Patel April 5, 2020 A recession is a business cycle contraction whereby there is a general decline in economic activity in a country or in the global economic system as a whole. Recessions are trying, difficult to navigate, and typically have far-reaching implications for the functioning of the world economy as a whole, affecting …
Trader Joe’s: Your Rejuvenation Station
Valeria Garnica April 2, 2020 You’ve had a full face of makeup on for hours upon hours. You’re beginning to feel oily, cakey. The creases in your face have eaten your foundation and your undereyes have caught the residue of your eyeshadow and mascara. You’re exhausted, and the last thing you want to think about …
Three Ingredients to Avoid in Beauty Products
Gwyneth Hutchinson March 31, 2020 It’s easy to think that beauty companies would prioritize your health, safety, and enjoyment of their products, but it is nearly always a scale tipped in favor of the latter. As a consumer, it is becoming increasingly tricky to watch out for your well-being with your products. Companies are making …
Beauty and Tech!
Jhanvi Patel March 6, 2020 As a community built on the principles of varying cultures and entertainment, the Bay Area wears its cosmopolitan status with pride. The innovations and fast-paced nature have continued to shift the tides of mainstream America. Cosmetics have been gaining in the innovative spotlight in the past few decades, and technology, …
Beauty Review: Monat
Valeria Garnica March 6, 2020 Monat. That’s all I have to say. What an amazing brand! Monat stands for “Modern Nature”, and it’s a hair care company that’s blowing up all over Instagram. Well, let me tell ya, the hype is real for reason: their products are life-changing. Monat is special not only for …
Events in Review: Cal Aurum’s 2020 Alumni Panel!
Valeria Garnica February 28, 2020 On Tuesday, February 25th, our Aurum members were in for a treat. Three of our Aurum alumni took a trip down memory lane and returned to the UC Berkeley halls. Aishani Majumdar, Serene Kuramarohit, and Alvina Kam took time out of their busy schedules in their corporate lives to …