The HBO TV series Euphoria, was released mid-June of this year. Since then, the “Euphoria makeup” trend quickly rose, and never died. Doniella Davy, the TV show’s head make up artist, directed the storyline of the teen drama through art. She was able to display radical — some would even say revolutionary — makeup looks …
Three Last-Minute Beauty Hacks
Do you ever find yourself in a sticky situation where your makeup bag isn’t complete? Whether on vacation, at a friend’s house, out of product before you can replace it, or even in a hurry… and you can’t seem to find your eyebrow gel as you’re racing around trying to get ready for class? What …
Uncommon Beauty Hacks for College Students
College students face a lot of challenges when it comes to doing their makeup and looking their best. Whether it be getting to an 8 am class on time with only two hours of sleep, staying up for countless days and nights studying for the next midterm, or even attending a club meeting. The thing …
Your Finals Manicure Solution
Finals season is approaching, y’all… But fear not! Here are your Aurum pals, bringing a little beauty and fun to the neither beautiful, nor fun finals days. Let’s face it: There’s nothing like the empowering, sexy feeling of your fresh acrylics hitting your keyboard as you type. Mmmm… You feel on top of the world, …
Exfoliation 3 Ways
We’re nearly done with the semester; can you believe it? We sure can’t. As times get harder and the sunlight hours shorter, we musn’t lose focus on what’s most important – ourselves. Sometimes it becomes a matter of habit to say “I don’t have time”, or “maybe tomorrow”. But the reality is that you can …
How To Maintain Your Beauty Routines During Midterms
We all know that look: the half-dead, midterm-laden student who clearly hasn’t slept or showered in two days with a waning will to live on full display in her death throes at Moffitt. Cute, right? This was me all of last week. You’ve probably been there yourself. The best advice would obviously be to get …