Jhanvi Patel May 2020 Cosmetics are created to cleanse, protect, and change the appearance of external parts of our bodies. The key ingredients in most cosmetics include water, emulsifier, moisturizers, colors, fragrances, and thickeners. It is not a modern invention. Humans have been using various methods to alter their appearances for thousands of years. Kohl, …
Valeria Garnica April 28, 2020 Times of hardship have approached us. Whether it’s as tragic as the passing of a loved one, as difficult as economic challenges or frustrating like self-isolation — this COVID-19 pandemic has affected us all in individualized ways. I would like to begin this week’s blog by extending my condolences to …
Gwyneth Hutchinson March 3, 2020 We all have our own idiosyncratic struggles in the beauty world that require us to search high and low for a product to suit our needs, but our skin tone should not be one of them. The days of the six-shade foundation ranges are coming to a close, dearies, and …
Jhanvi Patel April 26, 2020 If Aurum was a human, the research committee has to be its backbone. It has not only helped in supporting the club’s system to grow and move but has also played a very important role in protecting the originality of the club. The committee never fails to surprise me. They …
Valeria Garnica April 25, 2020 I have always admired beauty. It was freeing, empowering. I loved researching brands and deepening my knowledge on products, trends, the market, the industry. When I joined Aurum, I discovered that beauty has been a true passion of mine. All along I wanted to contribute to the industry that helped …
Gwyneth Hutchinson April 26, 2020 Being environmentally friendly isn’t a box we get to check once a year, pat ourselves on the back about, and then continue on like it didn’t happen. There are lots of small changes you can make in your daily beauty routine that will cut down on waste, reduce plastic, …
Jhanvi Patel April 23, 2020 There are billions of plants and flowers in the world, and companies attempt to replicate millions of them chemically because they are suitable and good for the skin and hair. However, the purity of 100% pure ingredients and the benefits from naturally occurring plants can never be fully incorporated in …
Valeria Garnica April 21, 2020 Don’t wash your hair. There, I said it. Well, I mean… Don’t not wash your hair ever, just don’t wash your hair as often as you’ve been washing it. About one year ago, I remember sitting at the hair salon with my hairstylist. Her name is Teal, …
Jhanvi Patel April 20, 2020 Aurum Cosmetics is the first and only club at UC Berkeley that comprehensively follows the beauty industry. It takes a holistic approach, looking at everything from science and formulations, to marketing and networking. It strives to develop personality, explore opportunities and fuel up passion. It has always tried to be …
Gwyn Hutchinson April 20, 2020 I may have the hands-down most sensitive skin on the planet. Dry as the Sahara? Check. Acne-prone? Check. Sensitive as h*ck? Check. I’ve truly struggled with my skin for years and years on end, and I’ve honestly probably dropped a grand or two on new products and attempts to fix …
