Do you ever wonder who’s behind the media component of Aurum? With the spring semester almost coming to an end, it’s time you all get to know some of us! The Media Committee includes graphic designers, content creators, heads of the committee, and bloggers. We all come from different backgrounds and majors, but it’s cool …
There are more than 45,000 beauty and fashion bloggers on YouTube and Instagram. The colorful art and unique thoughts attract a lot of people, which helps them get paid. But a lot of people see the videos and move along. How many buy the products, regardless if they are sponsored or not? There are different …
Whenever I ask people if they had to buy their “first” personal care product, what would it be? I got answers ranging from lipsticks, foundation, and eye-liner to face-masks, which made me realize everyone gets their “comfort” in very different products and gives them a unique story. These products made them feel confident, beautiful, and …
This weekend I finally got my boyfriend to do face masks with me. Then I begged to wash, exfoliate, and moisturize his skin after he’d peeled off the charcoal mask. Once it was all over, he and his stubborn looking face finally gave me a little smile. I could tell he had enjoyed it. He …
Jhanvi Patel May 2020 Cosmetics are created to cleanse, protect, and change the appearance of external parts of our bodies. The key ingredients in most cosmetics include water, emulsifier, moisturizers, colors, fragrances, and thickeners. It is not a modern invention. Humans have been using various methods to alter their appearances for thousands of years. Kohl, …
Gwyneth Hutchinson March 3, 2020 We all have our own idiosyncratic struggles in the beauty world that require us to search high and low for a product to suit our needs, but our skin tone should not be one of them. The days of the six-shade foundation ranges are coming to a close, dearies, and …
Jhanvi Patel April 20, 2020 Aurum Cosmetics is the first and only club at UC Berkeley that comprehensively follows the beauty industry. It takes a holistic approach, looking at everything from science and formulations, to marketing and networking. It strives to develop personality, explore opportunities and fuel up passion. It has always tried to be …
The HBO TV series Euphoria, was released mid-June of this year. Since then, the “Euphoria makeup” trend quickly rose, and never died. Doniella Davy, the TV show’s head make up artist, directed the storyline of the teen drama through art. She was able to display radical — some would even say revolutionary — makeup looks …
Many people are under the impression that a great complexion comes with a diverse selection of lavish skincare and cosmetic products. However, what people fail to realize is that glowing, healthy skin doesn’t start with an expensive product; it begins with a meticulous skincare routine. The daily habits people incorporate into their routine play a …
