I have always been a fan of DIY (do it yourself), whether for moisturizers, face masks, or hair masks. This summer, I even started using my DIY cheek and lip tints. DIY is perfect as you can modify each and everything based on your skin type and hair type. If you have dry skin, you …
Hi there! Last Tuesday, October 7th, Aurum hosted our semesterly held Q&A event with four professionals working in corporate Sephora. The event was a definite success as the panelists were able to tell us a little bit about their backgrounds, described their “day in a life,” expanded on the EllesVMH initiative, and concluded with some …
Have you ever finished a beauty product – your favourite jar of moisturizer or your everyday tub of mascara – and not know what to do with the empty container? Yes? We can definitely relate! With all the different products sold on the market today, it is hard to know how to dispose of your …
KIKO Milano, often referred to as KIKO, is an Italian cosmetic brand born in 1997. The brand was birthed by the Percassi family (a prominent Italian entrepreneur group), and its initial products were sold in the historic store Fiorucci of Piazza San Babila in Milan. KIKO’s products were initially priced and targeted for higher-end consumers. …
Fall is in the air, and if you’re anything like me, that means we’re bringing out the palettes. There’s no better time of the year to experiment with our makeup, and this year is no different. Whether wearing masks or not (and you should always be wearing one), you should still feel excited to get …
Candles have been one of my go-to products this last season. With the ongoing pandemic, being stuck at home, and increasing academic or work-related stress, it is easy for us to start feeling overwhelmed and all alone. Lighting up some of my favorite scents gives me a chance to take a moment to step back …
With an on-going pandemic, the start of school, and never-ending tasks, it’s easy to forget to cross off things on our personal to-do list. The stress begins to stack up just like those endless amounts of assignments, and it’s crucial to tend to our personal demands, not just the academic ones. Let’s not forget that …
When I say beauty for all, I mean it. In today’s world, “all” comprises justice for the environment, for people, and the product developed as well. Technology has not only made our lives simpler and faster but has also brought all these aspects together. One of the best examples of such technology is Perso by …
Valeria Garnica May 2020 On Wednesday April 29th, Aurum Cosmetics hosted Beauty Bosses in Berkeley, another one of their legendary events. As per usual, the turnout was fantastic, the panelists were enthusiastic and the event was organized to a “t”. The purpose of the event was to invite our members and the UC Berkeley student …
Jhanvi Patel May 2020 Cosmetics are created to cleanse, protect, and change the appearance of external parts of our bodies. The key ingredients in most cosmetics include water, emulsifier, moisturizers, colors, fragrances, and thickeners. It is not a modern invention. Humans have been using various methods to alter their appearances for thousands of years. Kohl, …
