Valeria Garnica April 28, 2020 Times of hardship have approached us. Whether it’s as tragic as the passing of a loved one, as difficult as economic challenges or frustrating like self-isolation — this COVID-19 pandemic has affected us all in individualized ways. I would like to begin this week’s blog by extending my condolences to …
Three Companies Killing the Game for Shade-Inclusive Foundations
Gwyneth Hutchinson March 3, 2020 We all have our own idiosyncratic struggles in the beauty world that require us to search high and low for a product to suit our needs, but our skin tone should not be one of them. The days of the six-shade foundation ranges are coming to a close, dearies, and …
Research Committee’s Secret Formula for Success
Jhanvi Patel April 26, 2020 If Aurum was a human, the research committee has to be its backbone. It has not only helped in supporting the club’s system to grow and move but has also played a very important role in protecting the originality of the club. The committee never fails to surprise me. They …
Careers in Beauty: Margaret Park
Valeria Garnica April 25, 2020 I have always admired beauty. It was freeing, empowering. I loved researching brands and deepening my knowledge on products, trends, the market, the industry. When I joined Aurum, I discovered that beauty has been a true passion of mine. All along I wanted to contribute to the industry that helped …
Direct from the Earth!
Jhanvi Patel April 23, 2020 There are billions of plants and flowers in the world, and companies attempt to replicate millions of them chemically because they are suitable and good for the skin and hair. However, the purity of 100% pure ingredients and the benefits from naturally occurring plants can never be fully incorporated in …
How to Handle a Chemical Burn
Gwyn Hutchinson April 20, 2020 I may have the hands-down most sensitive skin on the planet. Dry as the Sahara? Check. Acne-prone? Check. Sensitive as h*ck? Check. I’ve truly struggled with my skin for years and years on end, and I’ve honestly probably dropped a grand or two on new products and attempts to fix …
Quarantine Beauty Boredom Buster: At-Home Haircuts
Valeria Garnica April 17, 2020 This quarantine has been… interesting. Whether with too little to do or too much to deal with, we could all use a fun activity as a little escape, and this is what I hope to bring to you all today. Last week, as I was all cozied up in my …
Cosmeceutical Products
Jhanvi Patel April 13, 2020 “Cosmeceutical” combines drug ingredients into a cosmetic product or vice versa. It falls into the grey area where it is not a part of any one category, but classification plays a very important role in their identity. If “a product visibly reduces signs of aging,” it is implementing a cosmetic …
Sharks in Your Sunscreen
Jhanvi Patel April 10, 2020 Lurking in many of your favorite beauty products are sharks. Yes, you heard it right. Sharks hide in our cosmetics, medicinal supplements, and food. Every year approximately 100 million sharks are brutally killed in order to be exploited for human needs and greed. The majority of these deaths can be …
How To: Maintain a Beauty Routine in a Pandemic-Ridden World
Gwyneth Hutchinson April 7, 2020 Times are tough. Everyone is at their wits end, be it from self-isolating, from worry, or from concerns about your health and that of those you love. We are living through a literal pandemic, and while beauty may seem trivial, it is part of what keeps me sane. I think …