Jhanvi Patel April 26, 2020 If Aurum was a human, the research committee has to be its backbone. It has not only helped in supporting the club’s system to grow and move but has also played a very important role in protecting the originality of the club. The committee never fails to surprise me. They …
Careers in Beauty: Margaret Park
Valeria Garnica April 25, 2020 I have always admired beauty. It was freeing, empowering. I loved researching brands and deepening my knowledge on products, trends, the market, the industry. When I joined Aurum, I discovered that beauty has been a true passion of mine. All along I wanted to contribute to the industry that helped …
Hip-Hip Hooray for Earth Day: Some Ways You Can Glow-Up Your Beauty Routines to be More Eco-Conscious
Gwyneth Hutchinson April 26, 2020 Being environmentally friendly isn’t a box we get to check once a year, pat ourselves on the back about, and then continue on like it didn’t happen. There are lots of small changes you can make in your daily beauty routine that will cut down on waste, reduce plastic, …
How to Handle a Chemical Burn
Gwyn Hutchinson April 20, 2020 I may have the hands-down most sensitive skin on the planet. Dry as the Sahara? Check. Acne-prone? Check. Sensitive as h*ck? Check. I’ve truly struggled with my skin for years and years on end, and I’ve honestly probably dropped a grand or two on new products and attempts to fix …
How To: Maintain a Beauty Routine in a Pandemic-Ridden World
Gwyneth Hutchinson April 7, 2020 Times are tough. Everyone is at their wits end, be it from self-isolating, from worry, or from concerns about your health and that of those you love. We are living through a literal pandemic, and while beauty may seem trivial, it is part of what keeps me sane. I think …
Beauty Zoom Date Idea
Valeria Garnica April 6, 2020 Things seem to be getting progressively worse. COVID-19 has affected our global population immensely, and with good reason, it is the only subject that we seem to talk about. The media is constantly flooding us with information regarding medical advice, financial difficulties, death tolls — it’s truly exhausting, I know. …
Cosmetics and Recession: The Lipstick Effect
Jhanvi Patel April 5, 2020 A recession is a business cycle contraction whereby there is a general decline in economic activity in a country or in the global economic system as a whole. Recessions are trying, difficult to navigate, and typically have far-reaching implications for the functioning of the world economy as a whole, affecting …
Trader Joe’s: Your Rejuvenation Station
Valeria Garnica April 2, 2020 You’ve had a full face of makeup on for hours upon hours. You’re beginning to feel oily, cakey. The creases in your face have eaten your foundation and your undereyes have caught the residue of your eyeshadow and mascara. You’re exhausted, and the last thing you want to think about …
Beauty and Tech!
Jhanvi Patel March 6, 2020 As a community built on the principles of varying cultures and entertainment, the Bay Area wears its cosmopolitan status with pride. The innovations and fast-paced nature have continued to shift the tides of mainstream America. Cosmetics have been gaining in the innovative spotlight in the past few decades, and technology, …
Events in Review: Cal Aurum’s 2020 Alumni Panel!
Valeria Garnica February 28, 2020 On Tuesday, February 25th, our Aurum members were in for a treat. Three of our Aurum alumni took a trip down memory lane and returned to the UC Berkeley halls. Aishani Majumdar, Serene Kuramarohit, and Alvina Kam took time out of their busy schedules in their corporate lives to …