Gwyneth Hutchinson April 7, 2020 Times are tough. Everyone is at their wits end, be it from self-isolating, from worry, or from concerns about your health and that of those you love. We are living through a literal pandemic, and while beauty may seem trivial, it is part of what keeps me sane. I think …
Valeria Garnica April 6, 2020 Things seem to be getting progressively worse. COVID-19 has affected our global population immensely, and with good reason, it is the only subject that we seem to talk about. The media is constantly flooding us with information regarding medical advice, financial difficulties, death tolls — it’s truly exhausting, I know. …
Gwyneth Hutchinson March 31, 2020 It’s easy to think that beauty companies would prioritize your health, safety, and enjoyment of their products, but it is nearly always a scale tipped in favor of the latter. As a consumer, it is becoming increasingly tricky to watch out for your well-being with your products. Companies are making …
Jhanvi Patel March 6, 2020 As a community built on the principles of varying cultures and entertainment, the Bay Area wears its cosmopolitan status with pride. The innovations and fast-paced nature have continued to shift the tides of mainstream America. Cosmetics have been gaining in the innovative spotlight in the past few decades, and technology, …
Gwyneth Hutchinson February 29, 2020 Drugstore makeup has come a long way in the last five to ten years. When I was in middle school, drugstore makeup was a bit of a hot mess. But today, it has glowed up, and there are drugstore products in my routine that I prefer tenfold over $50 versions …
Valeria Garnica February 28, 2020 On Tuesday, February 25th, our Aurum members were in for a treat. Three of our Aurum alumni took a trip down memory lane and returned to the UC Berkeley halls. Aishani Majumdar, Serene Kuramarohit, and Alvina Kam took time out of their busy schedules in their corporate lives to …
College students face a lot of challenges when it comes to doing their makeup and looking their best. Whether it be getting to an 8 am class on time with only two hours of sleep, staying up for countless days and nights studying for the next midterm, or even attending a club meeting. The thing …
We all know that look: the half-dead, midterm-laden student who clearly hasn’t slept or showered in two days with a waning will to live on full display in her death throes at Moffitt. Cute, right? This was me all of last week. You’ve probably been there yourself. The best advice would obviously be to get …
