Jhanvi Patel March 6, 2020 As a community built on the principles of varying cultures and entertainment, the Bay Area wears its cosmopolitan status with pride. The innovations and fast-paced nature have continued to shift the tides of mainstream America. Cosmetics have been gaining in the innovative spotlight in the past few decades, and technology, …
Valeria Garnica March 6, 2020 Monat. That’s all I have to say. What an amazing brand! Monat stands for “Modern Nature”, and it’s a hair care company that’s blowing up all over Instagram. Well, let me tell ya, the hype is real for reason: their products are life-changing. Monat is special not only for …
Gwyneth Hutchinson February 29, 2020 Drugstore makeup has come a long way in the last five to ten years. When I was in middle school, drugstore makeup was a bit of a hot mess. But today, it has glowed up, and there are drugstore products in my routine that I prefer tenfold over $50 versions …
Jhanvi Patel February 28, 2020 When your brain is bursting with to-do lists and your heart is heavy without the time and resources to do all the things you love… In the hustle from 8 AM to 10 PM, when you are completely exhausted and ready to collapse on your couch… Self-care! Self-care is …
Valeria Garnica February 28, 2020 On Tuesday, February 25th, our Aurum members were in for a treat. Three of our Aurum alumni took a trip down memory lane and returned to the UC Berkeley halls. Aishani Majumdar, Serene Kuramarohit, and Alvina Kam took time out of their busy schedules in their corporate lives to …
The HBO TV series Euphoria, was released mid-June of this year. Since then, the “Euphoria makeup” trend quickly rose, and never died. Doniella Davy, the TV show’s head make up artist, directed the storyline of the teen drama through art. She was able to display radical — some would even say revolutionary — makeup looks …
Do you ever find yourself in a sticky situation where your makeup bag isn’t complete? Whether on vacation, at a friend’s house, out of product before you can replace it, or even in a hurry… and you can’t seem to find your eyebrow gel as you’re racing around trying to get ready for class? What …
College students face a lot of challenges when it comes to doing their makeup and looking their best. Whether it be getting to an 8 am class on time with only two hours of sleep, staying up for countless days and nights studying for the next midterm, or even attending a club meeting. The thing …
Finals season is approaching, y’all… But fear not! Here are your Aurum pals, bringing a little beauty and fun to the neither beautiful, nor fun finals days. Let’s face it: There’s nothing like the empowering, sexy feeling of your fresh acrylics hitting your keyboard as you type. Mmmm… You feel on top of the world, …
We’re nearly done with the semester; can you believe it? We sure can’t. As times get harder and the sunlight hours shorter, we musn’t lose focus on what’s most important – ourselves. Sometimes it becomes a matter of habit to say “I don’t have time”, or “maybe tomorrow”. But the reality is that you can …
