KIKO Milano, often referred to as KIKO, is an Italian cosmetic brand born in 1997. The brand was birthed by the Percassi family (a prominent Italian entrepreneur group), and its initial products were sold in the historic store Fiorucci of Piazza San Babila in Milan. KIKO’s products were initially priced and targeted for higher-end consumers. …
Fall is in the air, and if you’re anything like me, that means we’re bringing out the palettes. There’s no better time of the year to experiment with our makeup, and this year is no different. Whether wearing masks or not (and you should always be wearing one), you should still feel excited to get …
On Tuesday, October 13th, Aurum Cosmetics held the highly-anticipated Careers in Cosmetics panel. The panel featured five successful professionals in the beauty industry who gave insight into their career journey, helpful advice, and much more! We featured five panelists from ranging brands, including Kendo, Laura Mercier, Shiseido, and NARS. If you missed it, here’s a …
Candles have been one of my go-to products this last season. With the ongoing pandemic, being stuck at home, and increasing academic or work-related stress, it is easy for us to start feeling overwhelmed and all alone. Lighting up some of my favorite scents gives me a chance to take a moment to step back …
With an on-going pandemic, the start of school, and never-ending tasks, it’s easy to forget to cross off things on our personal to-do list. The stress begins to stack up just like those endless amounts of assignments, and it’s crucial to tend to our personal demands, not just the academic ones. Let’s not forget that …
When I say beauty for all, I mean it. In today’s world, “all” comprises justice for the environment, for people, and the product developed as well. Technology has not only made our lives simpler and faster but has also brought all these aspects together. One of the best examples of such technology is Perso by …
Valeria Garnica May 2020 On Wednesday April 29th, Aurum Cosmetics hosted Beauty Bosses in Berkeley, another one of their legendary events. As per usual, the turnout was fantastic, the panelists were enthusiastic and the event was organized to a “t”. The purpose of the event was to invite our members and the UC Berkeley student …
Jhanvi Patel May 2020 Cosmetics are created to cleanse, protect, and change the appearance of external parts of our bodies. The key ingredients in most cosmetics include water, emulsifier, moisturizers, colors, fragrances, and thickeners. It is not a modern invention. Humans have been using various methods to alter their appearances for thousands of years. Kohl, …
Valeria Garnica April 28, 2020 Times of hardship have approached us. Whether it’s as tragic as the passing of a loved one, as difficult as economic challenges or frustrating like self-isolation — this COVID-19 pandemic has affected us all in individualized ways. I would like to begin this week’s blog by extending my condolences to …
Gwyneth Hutchinson March 3, 2020 We all have our own idiosyncratic struggles in the beauty world that require us to search high and low for a product to suit our needs, but our skin tone should not be one of them. The days of the six-shade foundation ranges are coming to a close, dearies, and …
