auruAlthough there was an ongoing quarantine for most of this past year, beauty has thrived like never before. Members of the beauty community have turned to apps like TikTok and Instagram during these lonely, indoor times to create, experiment, and enjoy everything that beauty has to offer. From the Two Front Blonde Streaks with Brown …
Today we talk about skincare! Roberts Acqua Distillata Alle Rose (or Roberts Distilled Rosewater) is a classic product present in every family’s home in Italy. Roberts Rose Water was created in Florence, Italy by Italian herbalist Henry Roberts. The bright blue bottle packaging and the elegant white label has been on Italian supermarket shelves since …
Whenever I ask people if they had to buy their “first” personal care product, what would it be? I got answers ranging from lipsticks, foundation, and eye-liner to face-masks, which made me realize everyone gets their “comfort” in very different products and gives them a unique story. These products made them feel confident, beautiful, and …
Have you ever worn the same makeup look for so long that it begins to feel like you’re not even wearing makeup anymore? It’s almost like you’ve become desensitized to your makeup and to the way you apply your makeup. I’ve definitely been there, and after a little trial and error, I finally cracked the …
This weekend I finally got my boyfriend to do face masks with me. Then I begged to wash, exfoliate, and moisturize his skin after he’d peeled off the charcoal mask. Once it was all over, he and his stubborn looking face finally gave me a little smile. I could tell he had enjoyed it. He …
Ever wonder who or what is behind the scenes of your favorite brands? There are numerous components to the brands belonging to the beauty industry. Some are CEOs or in graphic design, some in marketing, product development, finance, PR, and so much more! With continuous growth happening in the industry, the opportunities are endless. Let’s …
I have always been a fan of DIY (do it yourself), whether for moisturizers, face masks, or hair masks. This summer, I even started using my DIY cheek and lip tints. DIY is perfect as you can modify each and everything based on your skin type and hair type. If you have dry skin, you …
Hi there! Last Tuesday, October 7th, Aurum hosted our semesterly held Q&A event with four professionals working in corporate Sephora. The event was a definite success as the panelists were able to tell us a little bit about their backgrounds, described their “day in a life,” expanded on the EllesVMH initiative, and concluded with some …
Have you ever finished a beauty product – your favourite jar of moisturizer or your everyday tub of mascara – and not know what to do with the empty container? Yes? We can definitely relate! With all the different products sold on the market today, it is hard to know how to dispose of your …
KIKO Milano, often referred to as KIKO, is an Italian cosmetic brand born in 1997. The brand was birthed by the Percassi family (a prominent Italian entrepreneur group), and its initial products were sold in the historic store Fiorucci of Piazza San Babila in Milan. KIKO’s products were initially priced and targeted for higher-end consumers. …
